Imagine an ad that knows your name, your favorite color, the weather outside your window, and the news stories you read this morning, and then generates itself in real time just for you. That's not science fiction. According to Steven Farah, that's where advertising is heading, and it's closer than most people think.Steven is the founder of Human Prompt, a rights-cleared A.I. content platform built for brands and agencies.
With a background spanning Google, Amazon, Meta, and Nike, he has a front-row seat to how A.I. is about to rewrite the entire creative and production industry. This conversation will change how you think about advertising, content, and the future of personalization.
Founder & CEO | Human Prompt Steven Farah is the founder and CEO of Human Prompt, a London-based generative A.I. startup building a platform that aggregates and curates A.I. content tools specifically for brands and agencies, with a built-in rights clearance layer. The platform is currently in early access and targets marketing professionals who need to create commercially viable A.I.-generated content without legal exposure.
A.I. Content Strategist & Rights Clearance Specialist | Human Prompt Farah identified a critical gap in the generative A.I. ecosystem — the absence of rights-cleared workflows for commercial production — and built a solution designed to eliminate that legal risk for brands, agencies, and production companies. His platform allows clients to generate images and video at a fraction of traditional production costs, with commercial usage rights built into the output.
A.I. Consultant & Educator | London Film School (Consultancy) Farah has conducted sessions at the London Film School as part of consultancy work, advising brands and agencies on A.I.-led content creation, LLM integration, and advanced generative A.I. workflows. He brings a production and marketing background to A.I. education, bridging the gap between creative professionals and emerging technology tools.
A.I. and Creativity | Why the quality of A.I. output depends entirely on the creativity of the person using it.
Rights Clearance Crisis | How A.I.-generated content is exposing brands and agencies to serious legal liability.
Trillion-Dollar Shift | Why less than one percent of global ad spend currently goes toward generative A.I. — and why that's about to change.
Human Prompt Platform | How Steven built a system that simplifies A.I. content creation while handling rights clearance for commercial use.
Hyper-Personalized Advertising | How A.I. will soon generate ads tailored to individual viewers in real time, down to their name and color preferences.
Gaming and the Ad Space Opportunity | Why in-game advertising is a massively underutilized opportunity that brands and developers are only beginning to explore.
00:00 - 05:00 | What Is Generative A.I. and Why It Matters
05:00 - 10:00 | A.I. Content, Creativity, and the Human Element
10:00 - 15:30 | The Trillion-Dollar Ad Industry Meets A.I.
15:30 - 21:00 | How to Use A.I. Without Getting Sued
21:00 - 27:00 | Human Prompt: Rights-Cleared A.I. Content Demo
27:00 - 32:00 | The Future of Advertising in VR and Gaming
32:00 - 37:00 | Hyper-Personalized Ads and the Filter Bubble Problem
37:00 - 41:30 | A.I.-Powered Sales and the Ethics of Manipulation
41:30 - 45:00 | Using A.I. to Navigate Contracts and Legal Docs
45:00 - 48:48 | Will A.I. Ever Become Sentient — And Then What?
"I've seen a lot of A.I. slop — some might say that's creative, and then yeah, it depends on the users — the more creative the user, then the better and the more creative that is."
"The main thing stopping it from growing right now is the rights clearance — you're gonna generate something, and you're open to a legal suit."
"When we surpass that and we move past it, which is obviously what our goal is, then that trillion dollar ad spend, a huge section of that is gonna go towards generative A.I.."
"Use Opus, use ChatGPT, use Gemini, run them through each other so that they can all compare it — before you know it, you're getting multiple opinions from different A.I.s so that you can properly assess it."
"I think we really have to look at ourselves from a human perspective and, like, let's all just be the best version of ourselves so that if it ever does, it can be like, oh, look — these people are trying."
"You're talking to a human, but you're really actually, you don't realize that the human is just the mouthpiece for a trillion dollars worth of technology that's way smarter and faster than you."
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